Role: Lead Designer

A collection of work created for Skullcandy across brand, retail, digital, and sales channels, including environmental graphics, email campaigns, advertising, posters, sales catalogs, technical guides, and branded collateral.

Role: Creative Direction / Apparel Design / Tech Packs

Custom cycling apparel design for Specialized’s S-Custom Apparel Design Group, from creative concept and kit design through production-ready tech packs.

Role: Lead Designer

Concepted and led the design and copy direction for Skullcandy’s sales catalog. The project received AIGA’s Best of Show Copper Ingot award.

Creative work for Competitive Cyclist, with a focus on product and brand launches. Across projects, my role included concept development, art direction for location and studio photo shoots, design, and copy direction.

Role: Designer

Led the design and production of Giro’s comprehensive technical product guides for footwear, gloves, and helmets.

Role: Structural Packaging Design / Graphic Design

Developed structural and graphic packaging solutions for Giro across a range of cycling products, including gloves, socks, helmets, and accessories.

Role: Exhibit Design / Graphic Design

Led the design and production of Easton Cycling’s technical product catalogs and tradeshow environments.

Role: CMF Design

CMF design for Skullcandy speaker products, developing color, material, and finish concepts for the product line.

Role: Creative Direction / Brand Design

Led the rebrand of Photo Collective Studios, including a new logo and visual identity system.

Role: Creative Direction / Brand Design

Developed the visual identity for Next Weekend, Sundance Film Festival’s Los Angeles event, and extended the brand across the website, social media, posters, advertising, festival guide, and event marketing.

Role: Designer

Limited-edition posters designed for the Sundance Film Festival merchandise collection across 2013 and 2014. The 2013 edition combined 4C process printing with screen-printed elements, while the 2014 designs drew from the Festival’s newly updated visual identity and the Sundance mountain landscape.

Festival identity by Pentagram NYC.

Role: Creative Direction / Design

Led creative direction, design, and production for Sundance Film Festival environmental graphics across more than 14 Utah venues and nine additional venues throughout the U.S., creating unique interior and exterior experiences for each location.

Role: Art Director

Art direction for the Sundance Film Festival Press & Industry Guide, a publication created specifically for press and industry attendees.

Role: Creative Direction / Publication Design

Led art direction and developed the design system and templates used by the production team to create the Sundance Film Festival Guide.

Role: Brand Design

Developed the visual identity for Eau & Gaz, including logo design, brand guidelines, and supporting identity elements.